Case Study 12 · THRIVE System™ · Regenerative Wellness
From Overwhelmed to Operational — Scaling to $158K Months
A disorganized solo-practitioner clinic generating $40K–$70K/month. Through the THRIVE System™, Abby rebuilt the clinical foundation, recruited the team, integrated the tech stack, and scaled it past $150K/month — on track for $1.5–1.8M annually.
Book a Discovery CallAll case studiesHeadline result
From $60K monthly averages to a $158K peak month — and a clinic on track for $1.5–1.8M annually.
The challenge.
A solo-practitioner regenerative wellness clinic with the owner in full operator mode — clinical, admin, everything. No NP, no nurse, no leadership. No structured care plans or wellness protocols. Disconnected tech stack, no automation, no telehealth, no membership, no recurring revenue.
What we built together.
- Recruitment first — sourced an NP specializing in functional and regenerative medicine, an experienced IV therapy nurse, and a full-time clinic manager for admin, HR, and patient coordination.
- Clinical framework — designed custom care plans with peptides, hormone support, detox, gut health, and supplements. Built proprietary longevity treatment stacks for patient tiers. Integrated lab review and follow-up automation.
- Membership & wellness revenue — created tiered membership with access to labs, consults, and supplements. Membership revenue grew from $0 to $5,176/month within 90 days.
- Tech & automation infrastructure — integrated Cerbo EMR with HighLevel and the website via API. Built automations for onboarding, SOAP notes, supplement recommendations, and follow-ups. Developed HIPAA-compliant telehealth platform and workflows.
- Quiz funnel + lead gen — developed a Longevity Quiz and Biological Age Calculator integrated directly into consult booking flows.
- Consultation playbook — built custom consultation scripts, mapped the client journey from quiz → intake → labs → care plan, set clear decision trees and follow-up SOPs.
- Team training — trained staff on clinical scripting, sales psychology, retention strategy. Defined KPIs per role. Weekly live coaching sessions.
Revenue progression.
| Period | Revenue | Notes |
|---|---|---|
| 2024 | ~$60K avg | $92K peak (Dec) · ~$719K total year |
| 2025 YTD | $126K avg | $158K peak (Apr) · On track for $1.5–1.8M |
The results.
Recruitment first, then scale. Care plans and memberships built predictable revenue. Telehealth and tech integration enabled expansion without overhead. And the owner shifted into the CEO role with confidence.The THRIVE System™ in Practice
A disorganized solo clinic became a streamlined, multi-provider regenerative wellness clinic anchored in telehealth, longevity, and care plan-based delivery. The owner stepped out of operator mode — and the clinic kept growing.
Next case study: From Empty Shell to Fully Operational Aesthetic Practice in Under 6 Months
Ready to build something that lasts?
Thirty working minutes — no slides, no pitch. You leave with at least one immediately actionable idea.
Book a Discovery Call