ABBY HONAKERLongevity Strategist

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Case Study 08 · AI + Events · Spa Surgery Center

Transforming a Spa Surgery Center — $384K+ Generated

A dual-service surgery and aesthetic center with great systems and a loyal base — but no unifying strategy. Abby designed a flagship event powered by AI, CRM optimization, and a Sales Event Blueprint that turned an 8-week build into $384,000+ in revenue.

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Headline result

An 8-week event build that delivered $384,000+ in revenue and $500K+ in projected lifetime value.

$384K+Total Revenue
$500K+Projected LTV
97Tickets Sold

The challenge.

A surgery center with solid systems, dual-service capability, and loyal clients — but no synergy. They needed a unifying strategy that would turn their existing assets into a conversion-driven, event-ready ecosystem.

What we built together.

  • AI & CRM optimization — integrated Hekadoc via AWE Vanguard CRM to centralize lead management, follow-up automation, and performance analytics.
  • AI agents deployed — activated call agents and chatbots across platforms, customized for the center's tone and verticals. Built end-to-end follow-up sequences for RSVPs, no-shows, dormant database reactivation, and warm leads.
  • Event architecture — sold 97 total tickets: 55 VIP at $150 and 42 GA at $50, generating $10,100 in entry revenue alone. Pre-event mini-consultations for VIPs and pre-registered guests created high-trust touchpoints.
  • 360° event experience — managed vendors, swag fulfillment, consult scripting, and promotional offers including free 20-unit tox incentives for lead capture.
  • Team enablement — directed creative rollout across ads, social, SMS, and bot messaging. Personally trained the team on event flow, consultation scripting, upsell strategy, and conversion tactics.

The results.

$10,100Ticket Revenue
$119,99613 Surgeries Booked
$144,93714 Deposits Secured
$6,365Same-Day Service Sales
$103,602Post-Event Conversions
63Active CRM Prospects
Converted an existing tech stack into a unified revenue engine.Key Takeaway · Synergy Wins

High-ticket VIP experiences sold out. Pre-consults accelerated same-day bookings. Surgical and aesthetic practice marketing blended under one campaign. And a repeatable, AI-enhanced event blueprint was born.

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